K-12 Social Media Toolkit


Promote your program and drive participation with our 2023 K-12 Social Media Toolkit! It includes a graphic and sample text for four promotional days per month. Download posts by the day, month, or entire year, then share them to get parents and students excited!
Want social posts for the whole year?
January

Jan 4th
National Trivia Day
In honor of National Trivia Day, let's see who can guess the right answer! Approximately how many 16" pizzas would it take to wrap around the world? #nationaltriviaday #trivia #pizza #schwansfoodservice

Jan 15th
National Bagel Day
Fun fact: The first bagel can be traced back to a 13th century cookbook. What's your favorite kind of bagel? We like TONY'S® breakfast bagels! #nationalbagelday #breakfastbagel #tonys #schwansfoodservice

Jan 20th
Cheese Lover's Day
Who doesn't love a good cheese pull?! We know we have a lot of cheese lovers who are enjoying cheese pizza in the lunchroom today! #cheeseloversday #cheesepizza #schwansfoodservice

Jan 22nd
Happy Lunar New Year
Happy Lunar New Year! Did you know the Lunar New Year is celebrated around the world and generally lasts 15 days? We're going to celebrate by serving dumplings! #lunarnewyear #happychinesenewyear #schwansfoodservice
February

Feb 2ND
Groundhog Day
Did you know the first official Groundhog Day celebration took place on February 2nd, 1887 in Punxsutawney, Pennsylvania? #groundhogday #punxsutawney #schwansfoodservice

Feb 3rd
Give Kids a Smile Day
We think kids should smile everyday....but especially today! #givekidsasmileday #smile #schwansfoodservice

Feb 9th
National Pizza Day
National Pizza Day has to be one of the best days of the year, right? What are your favorite toppings to put on pizza? #nationalpizzaday #pepperonipizza #schwansfoodservice

Feb 12th
Super Bowl
Today is the day, the big game is finally here! Who are you picking to win and what will the score be? #thebiggame #football #schwansfoodservice
March

MAR 6th-10tH
National School Breakfast Week
It is National School Breakfast Week! During this week, we celebrate fueling students for success with a nutritious school breakfast. After all, it is the most important meal of the day. #nationalschoolbreakfastweek #schoolbreakfast #schwansfoodservice

MAR 8th
Registered Dietitian Nutritionist Day
A big thank you to all the Registered Dietitian Nutritionists out there for helping advance food nutrition and helping our kids live healthier lives! #RDNday #nutritionist #schwansfoodservice

MAR 9th
International School Meals Day
On International School Meals Day, we want to raise awareness of good nutrition available for all children and celebrate foods from cultures around the globe! #internationalschoolmealsday #childnutrition #schwansfoodservice

MAR 14th
Pi Day
Math pi is important and all, but.....down in the lunchroom we prefer pizza pie!
April

April 1st
April Fool's Day
Today we are featuring a new option for lunch, tomato sauce pizza .................April Fool's! #aprilfools #aprilfoolsday #schwansfoodservice

APRIL 3rd
College Basketball National Championship
All of March's madness has led to this, who is your pick for tonight's national championship game? #collegebasketball #marchmadness #schwansfoodservice

APRIL 5th
National Deep Dish Pizza Day
Who doesn't love a good cheese pull?! We know we have a lot of cheese lovers who are enjoying cheese pizza in the lunchroom today! #cheeseloversday #cheesepizza #schwansfoodservice

APRIL 13th
National Scrabble Day
To celebrate National Scrabble Day, here is today's menu presented with tiles. I think we just won this game! 😉 #nationalscrabbleday #schwansfoodservice
May

MAY 1st-31st
Asian American & Pacific Islander Heritage Month
May is Asian American & Pacific Islander (AAPI) Heritage Month. This month, we will celebrate the contributions and influence of Asian Americans and Pacific Islander Americans to the history, culture, and achievements of the United States. #AAPIHeritageMonth #AAPI #schwansfoodservice

MAY 4th
Star Wars Day
May the fourth be with you! In honor of Star Wars Day, which movie would you say is your favorite? 🌟 #maythefourthbewithyou #starwarsday #schwansfoodservice

May 5th
School Lunch Hero Day
Thank you to all the hardworking school nutrition professionals for making sure students across America are fed healthy meals to help them thrive both in and outside the classroom. #schoollunchheroday #childnutrition #schwansfoodservice

MAY 19th
National Pizza Party Day
Let's have a party, a pizza party! Come get your favorites in the cafeteria today 🍕😀 #nationalpizzapartyday #pizzaparty #schwansfoodservice
JUNE

JUN 1st
Say Something Nice Day
If you can't say anything nice, don't say anything at all 😁 #saysomethingniceday #positivity #schwansfoodservice

JUN 4th
National Cheese Day
Cheese, please! It's National Cheese Day, how are you going to celebrate? #nationalcheeseday #extracheesy #schwansfoodservice

JUN 11th
National Children's Day
It is a special day dedicated to promoting children's happiness, highlighting the rights of children and youth, and ensuring their voices are heard. #nationalchildrensday #childrenarethefuture #schwansfoodservice

Jun 21st
First Day of Summer
Today is the first official day of summer! We hope everyone is enjoying their summer vacation so far ☀️😎 #firstdayofsummer #summersolstice #schwansfoodservice
July

JULY 4th
Independence Day
Happy Fourth of July to everyone! We hope you all have a safe and fun day! #4thofjuly #independenceday #schwansfoodservice

JULY 23rd
National Parents' Day
Here's to all parents! Today is to celebrate you and show appreciation for everything you do! #nationalparentsday #schwansfoodservice

JULY 25th
Culinarians Day
On Culinarians Day, we are sending a big thank you to all of our cooks for their hard work and dedication. We couldn't do it without you! #culinariansday #schwansfoodservice

JULY 30th
International Day of Friendship
Let's build bridges not barriers, and promote friendship and peace, regardless of race, country, culture, and ideologies. #internationaldayoffriendship #dayoffriendship #schwansfoodservice
Want social posts for the whole year?
August

AUG 9th
National Book Lovers Day
In honor of National Book Lovers Day, what is your favorite book of all-time? #bookloversday #books #schwansfoodservice

AUG 16th
National Tell a Joke Day
Want to hear a joke about pizza? Never mind, it's too cheesy! #nationaltellajokeday #schwansfoodservice

AUG 19th
National Hot & Spicy Day
To celebrate National Hot & Spicy Day, we are going to turn up the heat (a little bit) at lunch with BIG DADDY'S™ Buffalo Chicken Pizza! #hotandspicyday #buffalochickenpizza #schwansfoodservice

VARIES
Back to School
School is in session! Welcome back, everyone, we are excited for a great year! #backtoschool #schoolisinsession #schwansfoodservice
September

SEP 1st
Better Breakfast Month
Happy Better Breakfast Month! Consuming a well-balanced breakfast gives our bodies energy to get our day started the right way. Kids who eat breakfast consistently perform and behave better at school. #betterbreakfastmonth #schoolbreakfast #schwansfoodservice

SEP 5th
National Cheese Pizza Day
Extra cheeeeeesy! Celebrate National Cheese Pizza Day with a slice in the cafeteria for lunch. 🧀 😋 #nationalcheesepizzaday #schoollunch #schwansfoodservice

SEP 9th
National I Love Food Day
It is a very special day for us, I Love Food Day! This could be a tough question to answer but, what is your all-time favorite food? #ilovefoodday #food #schwansfoodservice

SEP 26th
National Dumpling Day
Today, we are celebrating National Dumpling Day! The first dumpling came from China over 1,800 years ago. Eventually the rest of the world caught on and created their own variations: Mandu (Korea), Ravioli (Italy), Pierogi (Poland), Samosa (India), and more! #nationaldumplingday #dumplings #schwansfoodservice
October

OCT 1st - 31st
National Pizza Month
October is National Pizza Month! Many people say quality crust is the most important part of a pizza..do you agree? #nationalpizzamonth #pizza #schwansfoodservice

OCT 6th
National Noodle Day
Noodle roll call 🗣🗣 From left to right: Ramen, Yakisoba, Lo Mein, Whole Wheat Yakisoba, Udon #nationalnoodleday #Asiannoodles #schwansfoodservice

OCT 9th - 13th
National School Lunch Week
This week, we celebrate the National School Lunch Program which helps serve nearly 30 million children each day. A healthy school lunch is important for students and impacts them both inside and outside the classroom! #nationalschoollunchweek #schoollunch #schwansfoodservice

OCT 31st
Halloween
BOO! Happy Halloween, everyone! 🎃 What will you be dressing up as this year? #happyhalloween #halloween #schwansfoodservice
November

NOV 3rd
National Sandwich Day
There are countless types of sandwiches out there, but... we would have to say our favorite are BIG DADDY'S™ Stuffed Sandwiches! 😍 #nationalsandwichday #bigdaddys #schwansfoodservice

NOV 7th
Election Day
Today is Election Day! Make sure your voice is heard and get your votes submitted. #electionday #votingmatters #ivoted

Nov 11th
Veteran's Day
To all those who have served and are still serving our country, we thank you! #veteransday #schwansfoodservice

Nov 23rd
Thanksgiving Day
Happy Thanksgiving! We are thankful for all our staff, teachers, students and parents. We hope everyone has an awesome Thanksgiving weekend. 🦃 #thanksgiving #thankful #schwansfoodservice
December

VARIES
Winter Break for Schools
Winter break has arrived! We hope everyone has a safe and fun break, we will see you when you get back. #winterbreak #holidays #schwansfoodservice

DEC 21st
Winter Solstice
December 21st marks the Winter Solstice, our first official day of Winter. Only 89 days to go until Spring! #wintersolstice #winter #schwansfoodservice

Dec 25th
Happy Holidays
Happy, happy Holidays! We wish you a joyful season! #happyholidays #festive #schwansfoodservice

Dec 31st
New Year's Eve
Happy New Year to all! We hope 2024 is your best year yet. #happynewyear #newyearseve #schwansfoodservice
Want social posts for the whole year?
Get in touch with Schwan's
If you have any questions about these materials or anything else, please reach out to us.