The Kitchen Circle® program

Celebrate Chinese New Year with the Good Fortune Promotion

Bring excitement and Asian flavor to your cafeteria when you celebrate Chinese New Year from January 25th though February 8th.


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Enroll & Download

Get access to FREE downloads: Digital menu displays, posters, and social posts along with a Guide to A+ Menu Days for tips and insights to create an Asian menu your kids crave.

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Win a Visit from Chef Jet Tila

Buy 10+ cases of Minh® products* and your school is entered for a chance to win a visit from Chef Jet Tila.

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Buy 50+ Cases for a 50% Bonus

Purchase 50+ cases of Minh® Product and get 50% bonus points on all Minh® Cases.

How it Works


Using the form below, enroll in the promotion to celebrate.


Order Minh® products.


Submit your order claims for exclusive rewards.

Celebrate In
Your Cafeteria

Bring Chinese New Year to your lunch line by serving Minh® Products like sweet & sour chicken, egg rolls and fried rice. Decorate using our free digital posters and limited-time Chinese New Year rewards from The Kitchen Circle™ Program. Consider engaging activities such as coloring pages for younger kids or traditional red envelope giveaways for older students.

Download Full Details

Explore All MINH® Asian Items

Find new favorites for your students with qualifying purchases from their preferred Schwan’s Food Service brands.

Whole Grain Fried Rice

A full mix of whole grain brown rice, carrots, peas, corn and seasoning, that won’t clump or stick.

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Whole Grain Egg Rolls

Prepared with fresh vegetables and house-made wrappers in 3 flavorful varieties: Pork, Chicken, and Vegetable.

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Less-Sodium Sauces

5 unique flavors with the sodium levels you need to turn the proteins and vegetables you have on-hand into brand new, craveable dishes.

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Stir Fry Kits

Get sauces and proteins that pair perfectly with ingredients in your pantry to make takeout-style meals easy.

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Contact a Schwan’s Representative to learn more:
Call 1-888-554-7421


* Promotion Rules: To qualify for Bonus Points, you must be a member of THE KITCHEN CIRCLE™ Program, enrolled in the promotion and purchase qualifying Schwan’s Food Service products listed above between December 1, 2019 and February 29, 2020. To be eligible, operators must enroll during the promotion enrollment period of October 1, 2019 through November 30, 2019. Claims must be submitted through The KITCHEN CIRCLE™ Program and must be accompanied by distributor invoice(s) or distributor recap(s) that include distributor name, operator name and invoice number, manufacturer item number and description, number of cases ordered, and date purchased. Valid on case purchases from December 1, 2019 through February 29, 2020. Claims must be submitted to THE KITCHEN CIRCLE™ Program through the online portal or postmarked no later than May, 31, 2020. Bonus points will be added to accounts in June, 2020. Points will be sent to operator only.

Chef Jet Sweepstakes Rules: No purchase required. Purchases will not increase your chances of winning. K12 Operators who purchase eligible MINH® products and submit claims to THE KITCHEN CIRCLE™ Program will automatically be entered. To enter the Sweepstakes without purchase, mail an entry request to: THE KITCHEN CIRCLE™ Program, ATTN: MINH GOOD FORTUNE PROMOTION, PO Box 1020, Brownsdale, MN 55918.

K12 operator promotion only. Limit one submission per K12 school district address/location. All information must be complete to be processed. Void where prohibited. Offer good only in USA. Please allow 4-6 weeks for processing. Schwan’s Food Service, Inc. reserves the right to terminate or modify this program at any time. Visit for Official Rules. Questions on this promotion? Call 1-888-768-7846.